Privacy Policy
Last updated: March 1, 2026
1. Introduction
Sky Guard Security ApS ("Sky Guard", "we", "our", "us") is committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, store, and protect personal data when you visit our website, interact with our services, submit enquiries, or purchase products.
This policy applies to all visitors, customers, dealers, government agencies, and other parties who interact with Sky Guard Security through our website, sales channels, or support services.
Sky Guard Security acts as the Data Controller for personal data processed through our website and services. We are established in Copenhagen, Denmark and operate under European Union data protection law, including the General Data Protection Regulation (EU) 2016/679 ("GDPR").
2. Data We Collect
We collect and process the following categories of personal data:
• Identity Data: Full name, job title, position, company/agency affiliation
• Contact Data: Email address, telephone number, postal address
• Transaction Data: Order details, payment references (we do not store full payment card details), shipping information
• Account Data: Login credentials, account preferences, communication settings
• Technical Data: IP address, browser type and version, operating system, device information, session data
• Usage Data: Pages visited, features used, interaction patterns, referral source
• Enquiry Data: Information submitted through contact forms, quote requests, dealer applications, and government access requests
• Communication Data: Records of correspondence between you and Sky Guard Security
We do not collect special categories of personal data (e.g. health, biometric, political opinions) unless specifically required and lawfully justified.
3. How We Use Your Data
We process personal data for the following purposes and legal bases:
• Contract Performance: Processing orders, managing accounts, delivering products, providing support
• Legitimate Interests: Improving our website and services, analytics, fraud prevention, marketing to existing customers
• Legal Obligation: Tax reporting, export control compliance, responding to lawful requests from authorities
• Consent: Sending marketing communications (where consent is required), placing non-essential cookies
We will not use your personal data for purposes incompatible with those listed above without providing you with notice and, where required, obtaining your consent.
4. Data Sharing
We may share your personal data with the following categories of recipients:
• Service Providers: Hosting providers, payment processors, shipping carriers, email service providers — all bound by data processing agreements
• Professional Advisors: Lawyers, accountants, auditors where necessary for business operations
• Regulatory Authorities: Tax authorities, export control authorities, data protection supervisory authorities where required by law
• Business Partners: Authorised dealers, where necessary to fulfil orders or provide local support
We do not sell, rent, or trade your personal data to third parties for marketing purposes. All third-party processors are required to implement appropriate security measures and process data only in accordance with our instructions.
5. International Transfers
Your personal data is primarily processed within the European Economic Area (EEA). Where data is transferred outside the EEA, we ensure that appropriate safeguards are in place, including:
• European Commission Adequacy Decisions
• Standard Contractual Clauses (SCCs) approved by the European Commission
• Binding Corporate Rules where applicable
You may request information about the specific safeguards applied to international transfers by contacting our Data Protection contact.
6. Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including:
• Account data: Retained for the duration of your account plus 2 years after closure
• Transaction data: Retained for 5 years after the transaction for tax and legal compliance
• Enquiry data: Retained for 2 years from submission unless a business relationship is established
• Marketing data: Retained until you withdraw consent or unsubscribe
• Technical/usage data: Retained for up to 12 months for analytics purposes
When personal data is no longer required, it is securely deleted or anonymised.
7. Your Rights
Under the GDPR, you have the following rights regarding your personal data:
• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your data where there is no compelling reason for continued processing
• Right to Restriction: Request limitation of processing in certain circumstances
• Right to Data Portability: Receive your data in a structured, commonly used, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent
• Right to Lodge a Complaint: Submit a complaint to the Danish Data Protection Agency (Datatilsynet) or your local supervisory authority
To exercise any of these rights, please contact us using the details below. We will respond within one month, or notify you if an extension is required.
8. Cookies
Our website uses cookies and similar technologies. Essential cookies are required for the website to function and cannot be disabled. Analytics and preference cookies are used only with your consent.
You can manage cookie preferences through your browser settings or through our cookie consent mechanism. For detailed information about the cookies we use, please refer to our Cookie Notice.
9. Security
We implement appropriate technical and organisational measures to protect your personal data, including:
• Encryption of data in transit (TLS) and at rest
• Access controls and authentication requirements
• Regular security assessments and monitoring
• Employee training on data protection and security
• Incident response procedures
While we take all reasonable precautions, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
10. Contact & Data Protection
For questions, requests, or complaints regarding this Privacy Policy or our data processing practices:
Sky Guard Security ApS
Data Protection Contact
Email: privacy@skyguardsecurity.eu
Phone: +45 70 20 30 40
Address: Copenhagen, Denmark
You also have the right to lodge a complaint with the Danish Data Protection Agency:
Datatilsynet
www.datatilsynet.dk